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But we positively see them as an essential a part of our station. 3917 So our belief is that for all the reasons we’ve stated concerning the economy, and TRAM, and income 12 months-over-12 months, and the state of World, that there's -- that two ethnic stations -- one other station on this market isn’t going to be successful. Two ethnic stations on this market that, you know, both World’s going to return down and that station’s, you understand, only going to perform a little bit, nevertheless it’s no viable in our opinion only for all the explanations we acknowledged. We simply don’t imagine that another station in the market will be viable and particularly another ethnic station in the market. 3889 When the -- when Amarjeet Sohi, the -- who was a neighborhood Edmonton councillor, decided to enter federal politics, and in fact, is now in Cabinet, there was a by-election held and it was in Mill Woods, which is the realm where the South Asian community lives and works. And in order that was, for a by‑election, an unbelievable 39 candidates for one council seat.

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I'm not simply going to play the primary top songs which are on the playlist that comes up on the Internet. They really see from the people what they want to hear. They go into the issues, and they're on the totally different functions and the totally different occasions, interacting with the people in order that they know what to play. Whereas World FM is simply playing -- it's just repetitive, almost. It's playing, on my opinion, from what I've heard of it, is it is not participating. It's just enjoying what they assume is in style, whereas there isn't any research behind it.

Allocation To Underlying Funds (%)

3851 And, you understand, I would say that we operate all of our properties like that. If, you realize, if we’re in Edmonton and also you go down the hall and also you look at, you understand, Sonic or Bounce, which are utterly different radio stations, they’re not programmed by the same people who program World. The workers at these stations are enthusiastic about what they do.

They are likely to have a real sense of ownership because that's their program. And as a result, we hear what they need and fairly often, obviously, we are able to’t deliver every thing that people want, but it offers us the attitude that we have to make programming decisions moving ahead. 3850 So that is about having a staff and a group at World FM who're so keen about what they do. And we are proud of the work that’s being carried out on World FM. 3797 You know, it's -- definitely in terms of the economic view, radio in Edmonton right now, it's more than simply the economic system. It's -- we believe that the market is already maxed out in terms of licences.

Markets Perception

4335 As you might be aware, health matters, you realize, the general ones that everybody talks about, blood stress, how can we control it, the ldl cholesterol, the diabetes, there's a lot of awareness. 4333 And I have also learned that the radio continues to be a vital, you realize, source of communication in Canada, particularly the -- perhaps the people who are not educated, who keep house, who don’t communicate English. They nonetheless tune into the native channels, you realize, to know and concentrate on their environment. 4294 And I personally believe that -- very recently we've had examples of our media -- and once more, I converse particularly with the most effective info available to me of being a part of it, of the Punjabi neighborhood. We have had -- we had lately the fires in Fort McMurray and it was Punjabi media in Toronto space, in Vancouver area, notably radio -- Red FM as such. 4291 Take Halloween coming up in a couple of days time, that may be very, very similar to a festival we've in our personal tradition in our own country.

They are not solely a radio station, but additionally they go above and past to assist people on the priority basis. 4503 So having worked with the neighborhood I have a great sense of what people who find themselves newcomers undergo. And we’ve just heard our friend from the Philippine group discuss precisely that. 4502 Since my arrival to Canada after finishing my undergraduate degree in medication, which I did in the UK, I’ve served in numerous capacities. So simply to summarize, I was Chairman of the Ismaili Muslim group. 4501 My name is Zaheer Lakhani and I’ll ask to give you a bit of a background about myself.

But it is going to be -- it will add worth, it's going to make our people higher informed and higher citizens of this place in the event that they had been to be able to see the Canadian celebrations, the Canadian events in a perspective that could be very near them. 4288 Now, to a certain extent, I would say that generally speaking the entertainment element one can says is sort of a bit addressed -- well addressed. However, there are numerous different things, take for instance influencing coverage outcomes that with knowledgeable discussions people can engage in, individuals can participate in, people can turn into contributing members of the group and the society. That remains very, very largely if not completely unaddressed.

But those are two stations concentrating on fully completely different audiences. And with a 30 p.c, you understand, bigger community and audience potential.